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Fashion Marketing Strategy Book.

Identity and design of a brand, graphic design process and visual identity
tools. This book analyzes and helps conceive the identification codes a brand
will use on all its communication grounds - logos, signage and packaging -
without forgetting its marketing and merchandising strategies.

ABOUT THE AUTHORS

After studies in graphic design in Maryse Eloy school of arts, Armelle Claudé
also study interior design in Camondo. There, she discover a passion for
fashion and graduate from ESMOD, ready-to-wear course. She start as assistant
for Nathalie Garçon during 3 years and then work for brands like Bill Tornade
; Gérard Pasquier ; 1, 2, 3 or Ellesse as freelancer. In 2001, she found, with
Éric Rabiller, a creation and consulting agency Rose pour les filles, bleu
pour les garçons ... She also share her passion with the new generations,
teaching in parisian fashion schools.

Éric Rabiller discover his fashion passion through architecture. Graduated
from ESMOD he worked for luxury haute couture and leather goods for brands
like LVMH, Rihcemont or The Limited in the USA. He also designed ready-to-wear
men's accessories. In 2001, he found, with Armelle Claudé, a creation and
consulting agency Rose pour les filles, bleu pour les garçons ... He also
teach fashion drawing.

Internet businessman, Thierry Petit has almost 20 years of experience founding
start-up.
Founder of the first price comparison website (toboo.com), he also co-found
showroomprive.comin 2006 and managed to impose the website as a e-shopping
leader in France.
In 2010, he achieve a found rising of 50 million dollars thanks to the
American investment fund, ACCEL Partners. This will allow showroomprive.com to
become international and to improve its mobile offer. Thierry Petit is also
the vice president of France Digitale.